- Cost per $100
- $14.00
- Borrow up to
- $1,500
- Funding
- Next business day
- Apply
- Online and in-store
Licence verified AB, BC, MB, NB, NL, NS, ON, SK
LendDirect payday loans: costs, licences and review
Last reviewed November 10, 2026 by the Koke editorial team.
LendDirect is not a payday lender: it offers a personal line of credit of up to $10,000 at 24.99% to 34.99% APR in eight provinces, including Alberta, with e-Transfer draws stated as soon as 15 minutes. You pay interest only on what you draw, and there's no fee to open the account.
Last reviewed November 10, 2026
LendDirect at a glance
- Provinces served
- Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Saskatchewan
- Apply
- Online, Phone, In store
- Borrow
- $500 to $10,000
- Repay within
- —
- Loan type
- Line of credit
- Interest rate
- 24.99% to 34.99% APR
- Money arrives
- Same day (Interac e-Transfer, stated as soon as 15 minutes, or direct deposit)
- Credit check
- Soft credit check: “Pre-approval is advertised as no impact to your credit; a full application needs consent to pull your credit report”
- If a payment bounces
- —
- If you pay late
- —
- Support hours
- —
Is LendDirect licensed where I live?
LendDirect is not a payday lender, so it doesn’t hold payday-loan licences. The rows below are the provinces it says it serves. Lenders charging over 32% are licensed separately as high-cost credit lenders in some provinces, including Alberta and British Columbia; the Verify link goes to the same regulator, where you can search that register too.
| Province | Licence number | Status | Regulator | Checked on |
|---|---|---|---|---|
| Alberta | Not published | Listed by lender, not yet checked by Koke | Service Alberta and Red Tape Reduction · Verify | |
| British Columbia | Not published | Listed by lender, not yet checked by Koke | Consumer Protection BC · Verify | |
| Manitoba | Not published | Listed by lender, not yet checked by Koke | Manitoba Consumer Protection Office · Verify | |
| New Brunswick | Not published | Listed by lender, not yet checked by Koke | Financial and Consumer Services Commission (FCNB) · Verify | |
| Newfoundland and Labrador | Not published | Listed by lender, not yet checked by Koke | Digital Government and Service NL · Verify | |
| Nova Scotia | Not published | Listed by lender, not yet checked by Koke | Service Nova Scotia (Consumer Affairs) · Verify | |
| Ontario | Not published | Listed by lender, not yet checked by Koke | Ministry of Public and Business Service Delivery and Procurement (Consumer Protection Ontario) · Verify | |
| Saskatchewan | Not published | Listed by lender, not yet checked by Koke | Financial and Consumer Affairs Authority (FCAA) · Verify |
Apply now opens Koke’s application page, which sends your answers to our matching partner LeadScout. It may match you with LendDirect or with other lenders. Koke may be paid for referrals and for clicks to lender websites; that never changes our rating. Disclosure
This is not a payday loan: LendDirect charges interest over time (24.99% to 34.99% APR) instead of a fee per $100, and your exact rate is set when you apply. Read the total cost of borrowing on the lender’s quote before you sign.
How LendDirect works
Instead of a one-time payday loan, LendDirect approves a revolving credit limit of up to $10,000. You draw money when you need it, by e-Transfer in as little as 15 minutes, repay on a schedule, and can draw again without reapplying. At 24.99% to 34.99% APR, borrowing $500 for two weeks costs roughly $5 to $7 in interest, versus $70 at a payday lender’s $14 per $100 maximum. It also offers vehicle-secured loans of up to $25,000 through its branches.
What to watch
This is interest-bearing credit that stays open: the convenience of drawing again is exactly how balances grow, so treat the limit as an emergency backstop, not spending money. Your rate is set from your credit profile, and a full application involves a credit check. Reviews are split, with a weak Better Business Bureau score but a large, mostly positive Trustpilot base; most complaints involve declined applications and service delays.
What we like
- Costs far less per dollar than a payday loan when repaid over time
- Draw only what you need and pay interest on that amount alone
- Branches in Alberta, including Calgary and Edmonton, plus online service
What to watch
- Not a payday loan: approval depends more on your credit than payday lenders do
- 24.99% to 34.99% APR is still expensive credit
- A 1.5-star Better Business Bureau score, though Trustpilot reviews are mostly positive
Where LendDirect lends
Other licensed lenders in Alberta
Applications go through our partner Loans Canada, which may match you with this or other lenders. Koke may be paid for referrals. Lenders decide approval, cost and terms.
- Cost per $100
- $14.00
- Borrow up to
- $1,500
- Funding
- Same day
- Apply
- Online and in-store
Licence verified AB, BC, SK
- Cost per $100
- $14.00
- Borrow up to
- $25,000
- Funding
- Next business day
- Apply
- Online and in-store
Licensed per lender AB, BC, MB, NB, NL, NS, ON, PE, SK Confirm with regulator
A payday loan isn’t your only option. See lower-cost alternatives
Reviewed by Trust Pilot, Accredited Financial Counsellor Canada® on November 10, 2026. Our editorial standards
Sources
- LendDirect: rates on its own site (accessed November 7, 2026)
- Finder Canada: LendDirect review (accessed November 7, 2026)
Update log
- — Profile published from public sources. Licences listed as stated by the lender; register check by Koke pending.